Focus on evidence-based planning, durable measurement driving return to Marketing Mix Modelling: WARC-Amazon Ads report
‘Next wave measurement: Marketing mix modelling in the age of retail media’, a report released by WARC in collaboration with ...
Tag: Warc
Promise-based campaigns drive brand health, market share, and long-term sales: Report
Campaigns that clearly communicate a Promise to the Customer (PTTC) have been found to provide significant advantages in terms of ...
Goafest 2023: What stood out for me
Waltzing into Grand Hyatt, I was all ready to step into the Goa state of mind. The lazy summer afternoon, ...
Goafest 2023: ‘Creativity in advertising is about generating original and useful solutions’
A talk on day two of Goafest 2023 themed ‘Supercharging creative effectiveness: unleash the potential of your campaigns’ by Ed ...
Brands leverage purposeful routes to drive growth: WARC
WARC Creative has released a report to help companies improve the business impact of their creative marketing. The report examines ...
WARC recognises Ogilvy as most creative agency network for third consecutive year
World Advertising Research Center (WARC) has named Ogilvy the most creative agency network in the world for the third consecutive ...
WARC and Master of Advertising Effectiveness join forces to take effective marketing learning programme global
WARC, the global authority of marketing effectiveness, and the Master of Advertising Effectiveness, an online learning programme taught by James ...
WARC launches Diversity Equity and Inclusion hub to help marketers implement effective DEI strategies
To help marketers navigate challenges and implement successful DEI strategies, specifically around the representation of diverse audiences and in their ...
LIONS and WARC launch Creative Impact Content Stream to drive the effectiveness agenda at Cannes Lions 2023
LIONS and WARC announced Creative Impact, a co-curated stream of content that will run every day and across multiple stages ...
WARC and The Marketing Society form Knowledge Partnership to launch The Effective CMO programme
WARC, the global authority on marketing effectiveness, and The Marketing Society, the global community of progressive marketing leaders, have joined ...
