Brands that balance Performance & Equity Ads see 90% higher ROI: WARC
In an era dominated by AI-driven creative and algorithm-driven media, WARC, in collaboration with Analytic Partners, BERA.ai, Prophet, and System1, ...
Tag: Warc
Global ad spend surpassed $1trn for the first time in 2024, is expected to grow 10.7% this year: WARC
MUMBAI: WARC’s latest forecasts show that global ad spend surpassed $1trn for the first time in 2024, and is expected ...
65% of marketers expect business conditions to improve next year: WARC Marketer’s Toolkit 2025
Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles, ...
Marketers must measure both short-term impact and long-term growth to achieve better results: Warc, Google’s report Beyond the horizon
MUMBAI: Effective marketing strategies balance immediate returns with long-term goals. However, a fragmented media landscape coupled with the industry’s focus ...
Lack of ‘whole’ strategy thinking in a changing industry is a challenge for strategists: WARC
Mumbai: Strategists worldwide are looking for opportunities to demonstrate their value, as budget cuts and the evolution of AI disrupt ...
71% of marketers have ambitions to deliver creative excellence, yet only 37% believe their business has the right capabilities: WARC
Mumba: WARC, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the US ad industry's trade ...
60% of advertisers and agencies cite brand safety as top programmatic concern: WARC
Mumbai: More than half (60%) of advertisers and agencies cite brand safety as top programmatic concern. Warc has today released ...
B2B campaigns with a clear Customer Promise are 3x more likely to boost market share and 2.5x more likely to enhance brand health: WARC
WARC Advisory in partnership with The B2B Institute, LinkedIn’s marketing think tank, and strategy expert Roger Martin today published “Making ...
In-game ad spend remains stubbornly low globally: WARC
Mumbai: Gaming has a vast global audience and is a key driver of culture. Despite this in-game ad spend remains ...
Cautious optimism drives changes in spending: Warc
Mumbai: Cautious optimism is driving changes in spending. Despite financial pressures, the travel and tourism industry is experiencing a post-pandemic ...
