Tag: Ryan McConville

IAB Tech Lab introduces Programmatic CTV Genre Guidance to Streamline Taxonomy Adoption

IAB Tech Lab launches Public Comment Period for Ad Creative ID Framework (ACIF) API

December 6, 2024

Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, today announced the opening of a public comment period ...

IAB Tech Lab’s Advanced TV Initiative Promotes Standardization and Interoperability Across Digital Video, Live Streaming, and Linear TV Environments

January 12, 2024

IAB Tech Lab, the global digital advertising technical standards-setting body, unveiled its new Advanced TV Initiative. Developed within the Advanced ...

Tag: Ryan McConville

IAB Tech Lab launches Public Comment Period for Ad Creative ID Framework (ACIF) API

IAB Tech Lab’s Advanced TV Initiative Promotes Standardization and Interoperability Across Digital Video, Live Streaming, and Linear TV Environments

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