64% of Brand Custodians are Unsure of Who Is Responsible for Brand Safety in the Organization
Mumbai: According to a report by MMA MFilterIT India Brand Safety Report 2021, 64% of brand custodians in the country are ...
Tag: Moneka Khurana
75% Marketers Expecting an Increase in Mobile Budgets, as per MMA WARC Report
Chennai: MMA India, a part of MMA global the leading not-for-profit marketing trade body with heightened focus on the future ...
50% Consumers Likely to Increase Festive Spends in 2021, Forecasts the Festive Season Playbook
Mumbai: MMA, GroupM and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook, a handbook for ...
Online Shoppers in India expected to reach 500 Mn by 2030, reveals MMA and GroupM Report
Mumbai: MMA India, a part of MMA global the world’s leading not for profit marketing trade body with a heightened focus ...
Indian marketers are committed to increase the use of consumer data for marketing purposes: MMA EY consumer data survey
Chennai: In India, 58% organizations acknowledge they have gaps in consumer data leading to difficulties in data-driven decision making, according to ...
MMA India brings industry experts with an aim to shape the Future of Marketing
Mumbai : The Mobile Marketing Association (MMA) India has announced its Creative, Measurement and Brand Safety taskforces to drive POV ...
