Philips domestic appliances is now ‘Versuni’. Will the new brand name fly?
Global lighting to healthcare tech behemoth Philips sold its domestic appliances business and the new owner had to come up ...
Tag: Mindshare
Global ad spend forecasts reduced by $90bn as digital slowdown bites: Report
According to WARC, the coming year may bring a shift in the pattern of global advertising investment. Against a backdrop ...
Ravi Rao Joins Turbostart as Founding Partner & CEO, Middle East & Africa
Ravi Rao, the former CEO of GroupM MENA who stepped down in July 2022 has joined Turbostart as the Founding ...
Dove uses AI to Enable a Mindful Choice and Stop the Beauty Test
Young girls across the country are subjected to extensive beauty tests and are given a report card grading them on ...
Vim aims to break gender stereotypes with #VimBlackForMen campaign
Vim, an Indian dishwashing brand,launched its new ad campaign #VimBlackForMen that aims to break gender stereotypes. The campaign conceived by ...
Mindshare APAC names Sidharth Parashar as Chief Investment Officer
Sidharth Parashar has been elevated as the Chief Investment Officer of Mindshare APAC. As part of his new role, Parashar ...
Straight Talk: Leveraging legacy in a phygital world
‘Leveraging legacy: Remaining relevant with resonance’ was the theme of a panel discussion at MediaNews4u Straight Talk on 18 November ...
Mindshare appoints Sidharth Parashar as Chief Investment Officer of APAC
Mindshare, the media services company that is part of WPP, has appointed Sidharth Parashar as the Chief Investment Officer of ...
Padmaraj Krishnankutty (Paddy) and team’s ‘Sunday Boys Football Club’ rebounds
A group of young football enthusiasts never thought that one day they would form and manage a football club. The ...
Cannes Lions 2022: Ogilvy, FCB India, McCann, BBDO India, Mindshare, Dentsu, VMLY&R among shortlists on Day 3
Indian agencies are unstoppable and have secured 50 shortlists on Day 3 at Cannes Lions 2022. The total shortlists tally ...
