Influencer trust hinges on brand association transparency and honesty
The Advertising Standards Council of India (ASCI) released a short report titled ‘Influencer Trust Report’ preceding its Brand Influencer Summit ...
Tag: Manisha Kapoor
D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report
The Advertising Standards Council of India (ASCI), in its latest report titled “Objectionable ads in the Beauty & Personal Care ...
ASCI amends existing disclaimer guidelines as consumers find it difficult to understand
The Advertising Standards Council of India (ASCI), has updated its “Guidelines for Disclaimers made in supporting, limiting or explaining claims ...
Social media influencers should disclose their relationship with brands; fine up to Rs 50 lakh for violating norms: CCPA
The Central Consumer Protection authority (CCPA), under the Ministry of Consumer Affairs, has released endorsement guidelines for social media influencers. The ...
49pc parents choose Edtech platforms based on their advertising: Report
The Advertising Standards Council of India (ASCI) released a comprehensive report on advertising in the education technology sector (EdTech) and ...
Crossfire: Did Vim’s ‘Black’ adventure misfire?
#VimBlack was trending and not for the right reasons. The HUL dishwash brand meant to say that men sharing the ...
Education sector and influencers lead violations in ASCI’s half-yearly complaints report for 2022
The Advertising Standards Council of India (ASCI) released its half-yearly complaints report (April to September, 2022). During the period, it ...
ASCI shines light on ‘dark patterns’ used by digital platforms to mislead consumers
An extensive discussion paper released by the Advertising Standards Council of India (ASCI), the self-regulatory body of the advertising industry, ...
Mocking gender identity or sexual orientation in Advertising is now a violation of the ASCI Code
Mumbai: The Advertising Standards Council of India (ASCI) has updated its code to add greater inclusivity in advertising depictions. The ASCI code already ...
The business case for positive gender portrayals in advertising is real, say ASCI and Kantar
Mumbai: The Advertising Standards Council of India, and Kantar, the leading data, insights, and consulting firms, have collaborated to release ...
