B2B campaigns with a clear Customer Promise are 3x more likely to boost market share and 2.5x more likely to enhance brand healt

WARC Advisory in partnership with The B2B Institute, LinkedIn’s marketing think tank, and strategy expert Roger Martin today published “Making ...

Campaigns that clearly communicate a Promise to the Customer (PTTC) have been found to provide significant advantages in terms of ...

Cannes Lions has announced changes to the 2022 Awards which include the launch of the Creative B2B Lion and an ...

WARC, LIONS, and LinkedIn’s B2B Institute, have today published “The B2B Effectiveness Code,” one of the largest and most comprehensive ...

Tag: Jann Martin Schwarz