Financial headwinds will mean greater quest for efficiency: Saurabh Khattar, Integral Ad Science
Indian advertisers with an ad fraud mitigation strategy experienced fraud rate of around 1pc on their campaigns. In the case ...
Tag: IAS
Eroding consumer trust, the top concern for advertising on social media in 2023: IAS Report
Integral Ad Science released its 2023 Industry Pulse Report that found media experts called out declining consumer trust as a ...
IAS Partners with Gadsme to Provide Greater Transparency for In-Game Advertising Performance
Integral Ad Science announced a first-to-market partnership with Gadsme, a premium in-game advertising platform. The partnership will enable IAS to ...
IAS appoints Tania Secor as CFO
Integral Ad Science has announced today the appointment of Tania Secor as Chief Financial Officer, effective December 5, 2022. Secor ...
Ads Placed Alongside Pro-Sustainability Contexts Increase Brand Uplift, New IAS Research in Australia Finds
IAS conducted an online survey among Australian online users to understand consumer attitudes towards environmental causes and sustainability. Research by ...
IAS to Provide Comprehensive Third-Party Brand Safety Measurement Suite for TikTok
Integral Ad Science, a global leader in digital media quality, today announced the addition of a post-bid brand safety and ...
IAS Selected to Provide Transparency to Netflix’s Advertising Platform
Integral Ad Science, a global leader in digital media quality, today announced it has been selected by Netflix, as a ...
96 pc Indian consumers to increase their festive shopping budget from last year: Report
“The Indian consumers are kicking off their festive shopping early. The majority of consumers will start before November, with over ...
IAS and Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments
Integral Ad Science, a leader in digital media quality, today announced a partnership with Anzu, an in-game advertising company. This ...
Integral Ad Science bolsters the customer success team in APAC, makes senior appointments
Integral Ad Science has announced four senior appointments in the Customer Success team in Asia-Pacific (APAC) to accelerate further business ...
