GenZ values Diversity, Inclusivity, Agility, and Rootedness in India: NIQ Study
Mumbai: 1 in 4 GenZ consumers in urban India invests in self-growth, NIQ India, which works in the area of ...
Tag: GenZ
The young and the restless GenZ: Impermanence inbuilt, but grounded in their own way
Born-with-the-net GenZ was in focus at a webinar conducted by the Market Research Society of India (MRSI) on 14 June ...
Big chunk of sales in premium price points comes from offline channels: Apoorv Sharma, Mokobara
Started in 2020, luggage and accessories maker Mokobara Lifestyle opened its first offline store in Bengaluru in May 2023. The ...
CNBC-TV18 launches sub-brand ‘Next Gen’ targeting GenZ Audience
CNBC-TV18, a business news channel, is expanding its brand reach with the launch of a sub-brand named CNBC-TV18 Next Gen. ...
Prescience 2023: Gamers will become the most sought-after influencers in the coming year – Animesh Agarwal, 8bit Creatives
In many respects, 2022 was a milestone year for the Esports industry. In addition to the significant return of on-site ...
Hansa Research reveals Trends that Ruled 2022
Trends are important catalysts for marketers and consumers alike. A unique set of trends dominate sectors every year. In 2022, ...
‘More Every Moment’ Campaign is targeted towards millennials and GenZ who seek premium experiences & benefits: Harshita Singh, Times Prime
Times Prime- the premium lifestyle membership program, has recently launched a new brand campaign, ‘More Every Moment’ with actress and ...
