TTK Healthcare draws 1mn visitors to Love Depot in nine months; seeks to close ‘Pleasure Gap’ with MsChief
TTK Healthcare, the maker of Skore condoms, women's deo Eva, Woodward's Gripe Water and home care brand Good Home, has ...
Tag: D2C
Idea is for BlissClub to be the premium brand in the activewear market: Sneha Subramanyam, Director of Brand
BlissClub has started offline stores in Bombay and Bengaluru. What are your expectations from the offline stores? Are you planning ...
Idea not to compete with marketplaces, but be where customers are: Puneet Das, Tata Consumer Products
Edited excerpts from an interview with Puneet Das, President - Packaged Beverages, Tata Consumer Products, on the sidelines of the ...
Meat D2C Fipola shuts ops; liquidation process on, to clear dues by April 2023
Online D2C and retail meat brand Fipola has shut operations. The brand had announced aggressive expansion plans in January 2022 with ...
Suguna Foods to launch D2C platform by August; to take new brand Delfrez national in 2023
Coimbatore-headquartered Suguna Foods, which launched the Delfrez brand of processed poultry and mutton products in December 2021, has tasted success ...
Catering to Consumers Craving Convenience
Philips Domestic Appliances India announced the appointment of Pooja Baid as its Head of Marketing in October 2022. In conversation ...
6 Reasons to Advertise Your D2C Brand Through a Growth Advertising Agency
Every business has jumped on the direct-to-consumer bandwagon in the digital era and is concentrating its D2C growth strategies on ...
The Fishmonger Who Saw Tomorrow: Mathew Joseph, FreshToHome
Mathew Joseph went to a government school near his home on the banks of Kaithapuzha lake, an extension of the ...
‘Price inefficiency in offline channels will go down in 3-5 yrs’
The Sleep Company, launched October 2019 with a vision to upgrade the quality of comfort in ‘sleep’ and ‘sit’ with ...
SuperBot announces the launch of a dedicated solution for D2C brands
SuperBot, an intelligent, AI-powered voice agent and a SaaS-based product by Pinnacle Works has announced a variant specifically to cater ...
