Data, AI, and Innovation: Shaping the Future of Programmatic
As programmatic advertising continues to evolve at an unmatched pace, maintaining it requires a clear understanding of emerging trends, technological ...
Tag: Advertisers
DoubleVerify’s new solution offers publishers detailed attention metrics for enhanced campaign performance and advertiser relationships
MUMBAI: DoubleVerify, a software platform for digital media measurement, data, and analytics has announced the launch of DV Attention for ...
GroupM exceeds goal to double media investment via Women’s Sports Marketplace
NEW YORK: GroupM, WPP’s media investment group, has announced that it has exceeded its pledge to double annual media spend ...
FMCG TV ad volumes fell by 6% in Jan-June 2024 versus 2023: Tam AdEx
Mumbai: In Jan-June 2024, the FMCG ad volumes on Television witnessed a degrowth of 6% over Jan-June 2023. May 2024 ...
Moneycontrol strengthens its No.1 position, beats Economic Times on key parameters
Moneycontrol bolstered its position as India’s top business news platform, beating The Economic Times across key digital metrics. According to ...
TV, print, and online publishers will not be able to accept new ads without self-declaration certificate from 18 June: ASCI FAQ
Mumbai: ASCI has published a FAQ document regarding the need for advertisers to submit an online self declaration certificate. It ...
IAS will now measure brand safety and suitability, including reporting on misinformation
Integral Ad Science (Nasdaq: IAS) expanded its Brand Safety and Suitability Measurement product to cover misinformation in the Global Alliance ...
We give serious importance to the sanity of the platform: Jani Pasha, CEO and Founder, Lokal
Jani Pasha got inspired by the booming internet revolution and joined hands with Vipul Chaudhary to launch Lokal App in ...
Advertisers elated as IPL on JioCinema delivers bumper ROI
JioCinema, the official digital streaming partner of TATA IPL 2023, has been setting new records with its IPL viewership. The ...
Prescience 2023: Print leaders must continue investments in building and expansion of this credible medium – Ranjeet Kate, Times Group
Calendar 2022 was practically the first near-normal year since Covid began in early 2020. The normalcy helped leading language dailies ...
