Mumbai: Continuing the journey of creating beautiful memories at home during the COVID-19 lockdown phase, Ogilvy and Asian Paints have brought the 2nd video in ‘Har Ghar Chup Chaap Se Kehta Hai’ #StayHomeStaySafe series.
In its first instalment, the recreated version of the iconic commercial gave us a reason to smile and appreciate what we have during the current uncertain times. The second instalment, conceptualized by Ogilvy Mumbai, showcases individuals and families taking care of their homes in the current quarantine period. Upkeep of the house, and otherwise trying exercise, has now become a source of joy to family members. Children, grown men, even pets, everyone in the house is chipping in with their share of household chores. This relevant truth is beautifully captured to show how one’s relationship with one’s home, a relationship at the core of brand Asian Paints, is rekindled.
Voiced by the inimitable Piyush Pandey and directed by Neha Kaul of Corcoise Films, this video will surely bring a smile on everyone’s face and remind them what their home has been to them; a place of security.
Speaking about this new ad, Amit Syngle, MD and CEO, Asian Paints Limited, said “Our second video is a very different take on the emotions associated with Homes, wherein the Home personification and its relationship with the people who live there come to light in a very beautiful, interconnected way. The whole the camaraderie between the home and the members, bring the joy in reliving those real moments which strongly define the emotional connect. Relationships rekindle the fun routines and some lively activities, combined with daily chores, bringing the social message of Stay Home Stay Safe alive.”
Sukesh Nayak, Chief Creative Officer, Ogilvy India, said “Staying at home we found a new corner in our home which has become our favourite spot and we found places to clean that we never did before. We found a new love for our homes and we decided to capture this love in our film.”
Watch the new digital video from Asian Paints:
Youtube:
Facebook:
Asian paints Har Ghar Chup Chap Se Kehta Hai
Just like these times have brought us closer to our loved ones at home, they've brought us closer to homes too. Whether through chores, or by unleashing nostalgia locked away in cupboards, through finding solace in unlikely corners and making them our favourite spots, our homes now have a newfound meaning in our lives. This is a celebration of the bond we share with our homes and the heartwarming moments that reaffirm the message – Har Ghar Chup Chap Se Kehta Hai. #StayHomeStaySafe
Asian Paints ಅವರಿಂದ ಈ ದಿನದಂದು ಪೋಸ್ಟ್ ಮಾಡಲಾಗಿದೆ ಭಾನುವಾರ, ಏಪ್ರಿಲ್ 26, 2020
Instagram:
CREDITS
Client: Asian Paints
Agency: Ogilvy Mumbai
Ogilvy Creative: Piyush Pandey, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha
Office Leader – Ogilvy India (West): VR Rajesh
Ogilvy Account Management: Manish Tilwani, Amrita Basu, Sarvesh Belekar
Director: Neha Kaul
Production House: Corcoise Films
