International
Zee Punjabi debuts on Sky and Virgin Media in the UK
London: Zee Entertainment UK Limited launched Zee Punjabi, Punjab's top TV channel. This addition expands their regional channel lineup. Zee...
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Samsung’s The Openness Medal campaign aims to drive engagement with Gen Z audiences around its Paris 2024 theme
Mumbai: To drive engagement with Gen Z audiences around Samsung’s Paris 2024 theme, Samsung has created The Openness Medal campaign,...
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Colgate-Palmolive chooses WPP as Amazon agency of record in Europe
London: Colgate-Palmolive has selected WPP as its Amazon agency of record in its key markets in Europe, consolidating Amazon media...
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Volkswagen (Anhui) onboards JvM China as Lead Co-Marketing Agency
Volkswagen (Anhui) has partnered with JvM China to handle their upcoming co-marketing strategy, creative development, and execution. The car maker...
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BBH Singapore and Samsung Galaxy S24 launch a pioneering travel experience with Galaxy AI
BBH Singapore and Samsung are ushering in a new era for travellers this summer, transforming how they capture and immerse...
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Adobe supports students and teachers worldwide by offering AI creativity app Adobe Express and other tools
Mumbai: This week, at the International Society for Technology in Education (ISTE) ISTELive24 annual conference, Adobe announced growth in the...
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XR and AD-ID enable Ad Creative ID Framework to achieve cross-platform advertising Nirvana for the Entire TV Ecosystem
XR Extreme Reach, a global technology platform powering the creative economy, today announced its partnership with AD-ID, the industry standard...
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First winners announced at the Cannes Lions International Festival of Creativity
The Cannes Lions International Festival of Creativity, which kicked off today, has announced the first winners of the week in...
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Global ad revenue will grow by 7.8% in 2024 to $989.8 bn: GroupM’s TYNY 2024 Global Midyear Forecast
Mumbai: GroupM's 2024 Global Midyear Forecast estimates that global ad revenue will grow 7.8% in 2024 to $989.8 billion. The...
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Cannes Lions honours Mattel’s Ynon Kreiz with Entertainment Person of the Year award
The Cannes Lions International Festival of Creativity will honour Mattel’s Chairman and CEO, Ynon Kreiz, as Entertainment Person of the...
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