Analysis
Digital ad revenues in India to hit record high of INR 85,231 Crore by 2028: PwC Report
New Delhi: India’s digital advertising industry is set to witness exponential growth, with revenues projected to soar from INR 41,310...
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Trend of using FAST channels, native apps, third-party apps, TV as a Service and smart devices for content consumption is growing: Chrome
MUMBAI: Over 80 Connected TV brands are now available in India, running on 7+ operating systems, offering consumers more choices...
Read more36% of SVOD audiences in Urban India are regularly using connected TV devices to watch streaming videos: Ormax SVOD Audience Report 2024
MUMBAI: Media consulting firm Ormax Media has announced the release of its latest research report on the Indian streaming market,...
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APAC Ad Market up 7.5% driven by digital surge, India to grow by 11% in 2024: MAGNA forecast
The Asia-Pacific (APAC) advertising market is on track to hit $289 billion in 2024, representing a 7.5% year-over-year growth, according...
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57% of Indians now believe that frozen snacks are safe for consumption: Godrej Yummiez’ India’s Frozen Snack Report 2024
MUMBAI: Godrej Yummiez, the ready-to-cook brand by Godrej Foods Ltd., launched India’s Frozen Snack Report, decoding how India snacks. Building...
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Akshay Kumar emerges as the ‘Most Visible Celebrity’ as Celebrity-Endorsed Ads Witness a 10% Rise in H1 2024: Tam AdEx
MUMBAI: According to TAM AdEx’s Half-Yearly Celebrity Endorsement Report, the first half of 2024 saw a 10% growth in celebrity-endorsed...
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65% of marketers expect business to improve next year while 34% expect marketing budgets to increase: WARC
MUMBAI: Optimism around business in 2025 appears to be higher, with two out of three (65%) of marketers expecting improved...
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Brands must recenter narratives on culture and people in 2025: Kantar
MUMBAI: Post Covid the urban middle class, once the cornerstone of the consumer goods market, has become the smallest cohort....
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69% of children view excessive smartphone use as a parental conflict source: vivo’s Switch Off 2024 Survey
MUMBAI: Almost 94% of children opted for camera, calling and messaging as the three main features. They would not include...
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Global economic study shows human creators’ future at risk from generative AI
Paris: A groundbreaking global study commissioned by CISAC (International Confederation of Societies of Authors and Composers) and conducted by PMP...
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