Analysis

Mumbai: The radio advertising sector in India has shown resilience and steady growth, recording a 2% increase in ad volumes...

MUMBAI: 60.74% of Atlys users in 2024 were under 35, demonstrating Gen Z's and millennials' dominance in travel. 30% of...

MUMBAI: The Market Research Society of India (MRSI), India’s leading market research body, has unveiled its annual industry sizing report,...

Mumbai: NielsenIQ (NIQ) has appointed Joe Ellis as the new Managing Director for its India business. This announcement follows a...

MUMBAI: AI-powered tools are transforming how creators produce content. AI-driven content creation and the growing participation of mainstream celebrities are...

Mumbai: A new report by PwC’s Global Entertainment and Media Outlook highlights how Generative AI (GenAI) is poised to be...

Indian businesses are leading the global AI adoption race, setting new standards in integration, workforce upskilling, and ROI, according to...

MUMBAI: Among 144 Director/CXO positions analysed across 25 media and entertainment firms in the country, only 12% were held by...

Mumbai: PwC India has unveiled its Trust Barometer, a diagnostic tool aimed at helping the non-life insurance industry evaluate and...

MUMBAI: Ormax Media has released the latest edition of its India Box Office Report. Films released in November 2024 grossed...