Analysis

MUMBAI: Meta and Federation of Automobile Dealers Associations (FADA) have unveiled a joint whitepaper and playbook highlighting the changing consumer...

MUMBAI: DreamSetGo, a sports experiences and travel platform says that it facilitated travel for 15,000+ Indian sports fans across 30+...

Mumbai: In-stream and out-stream video formats will maintain their status as top revenue generators with improved engagement and retention metrics....

MUMBAI: India’s e-commerce market is driven by Tier II and III cities. 72% of Indian customers share data with trusted...

MUMBAI: Gen Z is taking control of their healthcare despite a frustrating system. They're proactive and hungry for information. In...

Mumbai: Nielsen has launched its highly anticipated 2025 Upfront/NewFront Guide, a comprehensive planning resource for media buyers and sellers. The...

MUMBAI: Retail media networks (RMNs) have become an asset for brands and retailers across India and globally. According to a...

MUMBAI: With gross box office of Rs. 11,833 crores, 2024 became the second-best year of all time at the India...

MUMBAI: The most ordered products of 2024 were casual wear and western wear apparel, face and body wash, moisturisers and...

Mumbai: Religious tourism remains a cornerstone of India’s tourism economy, with 25% of Indians traveling to religious destinations in 2024,...