Ad-Tech
Nielsen’s Big Data + Panel National TV Measurement receives accreditation from MRC
Mumbai: In a groundbreaking milestone for the media industry, the Media Rating Council (MRC) has officially accredited Nielsen's Big Data...
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NeuralGarage selected as finalist at SXSW Pitch 2025
Mumbai: Bangalore-based generative AI startup NeuralGarage has been selected as one of the five finalists in the “Entertainment, Media, Sports...
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Meltwater opens new AI hub in Hyderabad, enhancing global tech presence
Hyderabad: Meltwater has unveiled its new office in Hyderabad, marking a significant milestone in its global expansion strategy. This new...
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Cielo Ecom partners with Apple Baby India to elevate e-commerce and digital strategy
New Delhi: Cielo Ecom has secured the E-commerce and social media mandate for Apple Baby India, a leading brand in...
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AI-Powered bots drive 86% surge in invalid traffic: DV Fraud Lab Report
A recent report from the DV Fraud Lab has revealed a significant increase in General Invalid Traffic (GIVT) rates during...
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Amazon Ads unveils Generative AI-Powered SQL Tool for Advertisers
At CES 2025, Amazon Ads introduced a generative AI tool for Amazon Marketing Cloud (AMC) that simplifies SQL query creation,...
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IAS Debuts AI-Powered Total Media Performance™ to Optimize Advertising Outcomes
New Delhi: Integral Ad Science has announced the launch of its groundbreaking AI-driven Total Media Performance™ (TMP) solution. This innovative...
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IAB Tech Lab introduces Programmatic CTV Genre Guidance to Streamline Taxonomy Adoption
Mumbai: The IAB Tech Lab, a global leader in setting digital advertising technical standards, has unveiled new guidance and tools...
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IAS launches Quality Attention™ Optimization and introduces Social Attention Measurement in partnership with Lumen Research
New Delhi: Integral Ad Science (IAS), a global leader in media measurement and optimization, has unveiled its latest innovation, Quality...
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Magnite brings Audience Activation Solution to India and Southeast Asia
Mumbai: Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, has announced the expansion of its Magnite Audiences solution into...
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