Britannia Industries has launched an ad film for its biscuit brand Bourbon. The campaign film seeks to underline and own the chocolate flavour.
https://youtu.be/L6W9-BjVgNA?feature=shared
The film is set in an international conference with people from multiple nations in attendance. An Indian delegate / diplomat opens proceedings saying that the Bourbon has a layer of chocolate above two layers of chocolate, the play being on above. His claim is vociferously contested by a German delegate who says it is a layer of chocolate below two other layers of chocolate. Other chime in for and against and mayhem ensues, while the brand reiterates its chocolatey message. A voiceover surmises that whichever way one looks at it, it’s about chocolate, chocolate and chocolate.
The film ends with one delegate telling his assistant that it’s a layer of chocolate behind two other layers of chocolate, capping the film that packs a generous dose of humour.
Feedback: [email protected]
