Brands tighten up knot of trust this Raksha Bandhan

Raksha Bandhan celebrates the bond that a brother and sister share with each other; the love that keeps them going despite with those never ending fights and pranks that eventually transform into beautiful memories over the years. Brands on social media leave no stone unturned to beautifully portray the brother and sister drama, while some brands take you on the path of nostalgia, others highlight how the beautiful sibling bond is strong as ever even in today’s fast paced life.

Medianews4u takes a look at some of the popular Raksha Bandhan campaigns and creatives:

Cadbury Celebrations

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This year, more than ever, has made us realize the importance of having siblings. Let’s celebrate being #CloserThisRakhi. #RakshaBandhan #CadburyCelebrations #KuchAchhaHoJaayeKuchMeethaHoJaaye

A post shared by Cadbury Celebrations (@cadburycelebrations_in) on Jul 9, 2020 at 2:37am PDT

Amazon India

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Some things should never change, no matter the distance! Get the best rakhis on our exclusive Rakhi Store. This Rakshabandhan, we’ll #DeliverTheLove.

A post shared by Amazon India (@amazondotin) on Aug 2, 2020 at 10:11am PDT

Mankind Pharma

Paytm

Tanishq Jewellery

USHA

Daawat Basmati Rice

Monginis India

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This Rakhi, strengthen the bond of love with your siblings and make it memorable forever with special cakes by Monginis. Celebrate like never before! #Monginis #RakshabandhanCakes #BondOfSweetness #BondOfLove #Rakshabandhan2020 #Rakshabandhan #HappyRakhi #HappyRakshaBandhan

A post shared by Monginis India (@monginiscelebrations) on Aug 1, 2020 at 3:30am PDT

Hudson Canola Oil

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Celebrate the sacred bond of love signifying the eternal love and affection between brother and sister by giving her the gift of a healthy choice- Hudson Canola Oil. #ExpertRecommendedHudson #HeartyAndHealthy #HappyRakshaBandhan

A post shared by Hudson Canola Oil (@hudsoncanolaoil) on Aug 2, 2020 at 3:30am PDT

Gits Food

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Pay tribute to the special sibling bond you share, with Gits’ mouthwatering Gulab Jamun. #GitsFood #GitsDesserts #Rakshabandhan

A post shared by Gits Food (@gitsfood) on Jul 31, 2020 at 11:04pm PDT

BrandFactory India

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The happiest of all, Happy Malhotra. She's enjoying her Rakhi gift and we absolutely love her happy face. And the fact that her brother is safe from Dhulai. Visit the link in bio to know more #NoMoreDhulai #RakhiPreBookDeals #RakshaBandhan2020 . . . #men #women #mensfashion #womensfashion #free #fashion #fashionable #fashionlovers #discounts #offers #brands #branded #apparels #style #fashionista #festive #newfashion #collections #looks #dress #Celebrations #BrandFactory #discounts365days

A post shared by Brand Factory (@brandfactoryind) on Jul 31, 2020 at 11:31pm PDT

Fernsnpetals India

https://www.instagram.com/p/CDWrBFOpy3x/?utm_source=ig_web_button_share_sheet

Parle-G

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Celebrating the special bond between brothers and sisters.⁣⁣ ⁣ #Rakshabandhan #YouAreMyParleG #Biscuit #ParleG #Love #Bond #Family #Festival #Rakhi2020 #Rakhi

A post shared by Parle-G (@officialparleg) on Aug 1, 2020 at 10:33pm PDT