A report from IBM found that the pandemic accelerated the push towards e-commerce by 5 years. Similarly, in this time,...

The Indian retail sector has seen substantial changes as a result of the recent expansion of e-commerce and consumers' growing...

Finally, advertising agencies have a chance to reinvent themselves. All along they have been happy to play the role of...

Is brand marketing becoming a forgotten hero? Many direct-to-consumer brands in today’s climate have begun to develop an obsession with...

NFTs are the latest buzzword to have entered the marketing industry. And while it has been drawing various reactions from...

Digital advertising delivers value for businesses by helping them engage their audience in the virtual world. In the digital ecosystem,...

The growing popularity of Indian social networking and other digital media platforms has been a major driving force in digital...

As the world's largest T20 tournament, the IPL provides enormous potential for advertising and businesses wishing to reach a large...