Awareness is Not Enough
As marketers, we're focused on the visibility drive to keep our brand awareness higher but is that the only purpose...
Is Google’s Pilot Project on Fantasy Sports Likely to Alter the Course of Online Gaming?
Fantasy sports began in 1962 with a Football fantasy league. Since then, its popularity has skyrocketed, mainly due to superior...
Successful B2B marketing trends and techniques that worked out well in the Edutainment space
Effective marketing is very tough to get right. Marketers have to juggle a lot between creative demands, channel decisions, and...
Is your digital ad getting the attention and engagement you’d like?
In a rapidly evolving industry such as digital advertising, new technology-based innovations and trends continue to take prominence with the...
How Gamification is Helping Brands Improve their Marketing Strategy
With the penetration of digital technologies and mobile phones, gamification has emerged as a powerful solution to drive consumer engagement,...
Staying relevant during the festive time by digitizing your storefront
Digitization or Digital Transformation has been at the center of all boardroom conversations since the pandemic struck in 2020. From...
Influencer Marketing Trends in 2022 – How & Why Brands are Reaching to Micro-Influencers than Macro
The world of marketing has been significantly disrupted as social media has become a vital part of our lives. When...
What can you do to increase the ROI of your social media campaign?
Businesses and companies continuously seek new and innovative ways to communicate with their customers as technology progresses. Marketers leverage cutting-edge...
The rising importance of production music
The music industry is undergoing a profound change. On the one hand, music discovery has shifted from radio to streaming,...
How is technology enhancing the strength of modern marketing?
Even a needle in the haystack today is integrated with advanced technology. Everything depends on technology, from how an individual...
