Mumbai: Zee Entertainment Enterprises Limited (ZEEL) today announced the launch of Zee.One, its dedicated Bollywood movie channel for the German market. The channel was launched in Germany by Mr. Punit Goenka, MD & CEO, ZEEL, Mr. Amit Goenka, CEO – International Broadcast Business, ZEEL, Ms. Friederike Behrends, CEO – Asia TV GmbH (Zee TV) and international Bollywood Superstar, Shah Rukh Khan.
Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (ZEEL): “As a global media conglomerate, ZEEL is present in 171 countries entertaining over one billion viewers across the world. With our entry into Germany, we are now present in one of the most important and competitive TV markets worldwide. This is what makes the launch of Zee.One special for us.”
Amit Goenka, CEO – International Broadcast Business, ZEEL: “The launch of Zee.One in Germany is a step further as part of our international expansion strategy. We want to establish a lasting presence and of course, grow in the German television market. With our highest levels of entertainment, we are confident of being able to offer viewers an attractive enrichment to the existing range of television offerings. We are proud and happy to welcome the German community into our ZEEL family.”
Friederike Behrends, CEO – Asia TV GmbH German speaking countries (Zee TV): “From today, the German TV landscape will be enriched by a unique, new channel, Zee.One. We want to entertain our viewers with the best of films, series, and music daily, making Zee.One a channel for all the senses!”
Zee.One – I Feel Bolly.Good promises to deliver high-quality entertainment from the cinematic Mecca of Asia: Bollywood. The free-to-air channel will broadcast a great variety of movies and series, starring popular international megastars like Shah Rukh Khan and Deepika Padukone. The movies will span across all genres including romance, comedy, action among others. Furthermore, music clips with outstanding dance performances as well as in-house productions will add to the entertainment.
Targeting women between the ages of 19 and 59, Zee.One’s premium content will be specifically adapted for the German market. Most of the content will be premiering on German television and will be broadcast in HD. From autumn on, the channel plans to develop and produce its own show formats like magazine shows. Zee.One will be receivable via satellite (Astra) and cable (Vodafone, Unitymedia, Telecolumbus) and will soon be available on more platforms in the German market.