New Delhi : The information and broadcasting ministry has framed a new print media advertisement policy introducing a “marking system” to incentivise newspapers which have better professional standing and who get their circulation verified. According to a statement, the policy aims to promote transparency and accountability in the issuing of ads.
“For the first time, the policy introduces a new marking system to incentivise newspapers which have a better professional standing and get their circulation verified by Audit Bureau of Circulations (ABC) or Registrar of Newspapers for India (RNI),” the statement said.
The marking system is based on six objective criteria. Advertisements shall be released by DAVP to newspapers based on marks obtained by the publication.
The policy framework includes circulation verification for empanelment of newspapers and journals with DAVP. It involves certification by RNI or ABC if circulation exceeds 45,000 copies per publishing day and for circulation up to 45,000 copies per publishing day certificate from cost or chartered accountant, statutory auditor certificate or ABC is mandated.